February 4, 2025
A Giving Day for Animals in Need
Join us for the Humane Society of Missouri’s (HSMO) annual Day of Giving, our signature public engagement event featured across the metro St. Louis’ media platforms. The campaign will be held on Tuesday, February 4, 2025. It is a critical fundraiser for HSMO and an essential brand-building tool for our partners. As a sponsor, you will showcase your support for the humane treatment of companion animals in the metro St. Louis community.
Sponsorship Opportunities
Platinum
$25,000
Gold
$10,000
Silver
$5,000
Bronze
$2,500
Event Details
- More than 320 television ads airing on three local St. Louis new stations (KMOV, KSDK, KTVI) focused during peak news hours, and streaming through Spectrum to St. Louis customers on CNBC, CNN, FXNC, HALL, HGTV, MNBC, TVL, MAG (Magnolia Network), CC (Cooking Channel)
- Radio partnership with Audacy (KMOX, KEZK, the Bull) that includes paid a minimum of 40 ads, 18 live reads and social media promotion throughout the day
- Digital campaign featuring videos, social media promotion, social influencer engagement and Google targeting
- Day of Giving mailing to current donors, priming them to give prior to or on the event day
- Promotional efforts strategically placed across multiple platforms throughout the day to ensure maximum reach
Event Reach
2.8 million impressions
100 Day of Giving commercials
616,000 Facebook followers
140,000 Twitter followers
55,000 email subscribers
1.4 million average monthly
website visitors
2.8 million impressions
50 Day of Giving commercials
640,833 Facebook followers
75,600 Instagram followers
245,600 Twitter followers
12.1 million average monthly
page views
3.5 million impressions
65 Day of Giving commercials
955,000 Facebook followers
127,000 Instagram followers
3.8 million unique monthly
website visitors
HSMO Social Media
139,000 Facebook followers
22,000 Instagram followers
HSMO Email
25,000 household subscribers
HSMO Website
3.5 million page views annually
HSMO Tails Newsletter
25,000 households
We are excited to serve our community alongside such an incredible partner like you.
Platinum
$25,000
- Showcased as the Platinum Sponsor in all key event communications, including one year of recognition as Day of Giving Platinum Sponsor on the HSMO home page, PR efforts, social media promotion and HSMO email outreach
- Invitation to appear with HSMO representative on a local television station as a proud supporter of HSMOʼs mission of “giving animals in need the second chance they deserve”
- Logo placement/recognition in production materials, such as on-screen
graphics and signage - Logo placement/recognition in HSMO promotional materials
Gold
$10,000
- Showcased as the Gold Sponsor in all key event communications, including PR efforts, social media promotion and HSMO email outreach
- Logo placement/recognition in production materials, such as on-screen graphics and signage
- Logo placement/recognition in HSMO promotional materials leading up to and on event day
Silver
$5,000
- Showcased as the Silver Sponsor in all key event communications, including PR efforts, social media promotion and HSMO email outreach
- Logo placement/recognition in HSMO promotional materials leading up to and on event day
Bronze
$2,500
- Logo placement/recognition in HSMO promotional materials leading up to and on event day
For more information about sponsoring Day of Giving, please contact Andrew Vitale at 314.951.1567 or [email protected]
Corporate Sponsor Interest Form
Sponsor with a Credit Card
