2•13•2024
A Giving Campaign for Animals in Need
The Humane Society of Missouri’s (HSMO) Day of Giving is a signature public engagement event which dominates St. Louis airwaves and social media platforms on a single day. In 2024, the event will be held on Tuesday, February 13th.
This campaign is a critical fundraiser for HSMO and an essential brand building tool for our partners. The event encourages St. Louisans to give prior to the campaign, with the main drive for donations and requests for support on February 13th. This unique sponsorship investment significantly reinforces the breadth of your impact within the Humane Society of Missouri’s mission and the metro St. Louis community.
Sponsorship Opportunities
Platinum
$25,000
Gold
$10,000
Silver
$5,000
Bronze
$2,500
Event Details
- Promotional efforts strategically placed across multiple platforms throughout the day to ensure maximum reach
- More than 75 television segments airing on all three local St. Louis news stations (KMOV, KSDK, KTVI) focused during peak news hours
- Digital campaign featuring videos, social media promotion, social influencer engagement and Google targeting
- Day of Giving mailing to current donors priming them to give prior to or on the event day
Event Reach
HSMO Promotional Elements Include:
HSMO Social Media
91,000 Facebook followers
15,000 Instagram followers
HSMO eBlasts
20,000 household subscribers
HSMO Website
3.5 million yearly visitors
2.8 million impressions
100 Day of Giving commercials
616,000 Facebook followers
140,000 Twitter followers
55,000 Email subscribers
1.4 million average
monthly website visitors
2.8 million impressions
50 Day of Giving commercials
640,000 Facebook followers
75,000 Instagram followers
245,000 Twitter followers
12.1 million average
monthly website visitors
3.5 million impressions
65 Day of Giving commercials
955,000 Facebook followers
127,000 Instagram followers
3.8 million average
monthly website visitors
We are excited to serve our community alongside such an incredible partner like you.
Platinum Sponsor Investment
$25,000
- Showcards as a Platnium Sponsor in all key event communications inclusive of public relations, social media and HSMO emails
- Logo placement in production assets such as on-screen graphics and signage
- Logo placement in HSMO promotional graphics leading up to and on the day of the event
- Multiple matching gift sponsor opportunities whereby your investment in the Day of Giving will be utilized as on-air and online matching gift opportunities to engage donors prior to and throughout the event to maximize participation
Gold Sponsor Investment
$10,000
- Showcased as a Gold Sponsor in all key event communications inclusive of public relations, social media and HSMO emails
- Logo placement in production assets such as on-screen graphics and signage
- Logo placement in HSMO promotional graphics leading up to and on the day of the event
- Single matching gift sponsor opportunities whereby your investment in the Day of Giving will be utilized as on-air and online matching gift opportunities to engage donors prior to and throughout the event to maximize participation
Silver Sponsor Investment
$5,000
- Showcased as a Silver Sponsor in all key event communications inclusive of public relations, social media and HSMO emails
- Logo placement in production assets such as on-screen graphics and signage
- Logo placement in HSMO promotional graphics leading up to and on the day of the event
Bronze Sponsor Investment
$2,500
- Logo placement in HSMO promotional graphics leading up to and on the day of the event
Assets will be equal to or greater than the value of the donation. Final sponsor promotion will be determined once sponsors are secured, and is subject to change.
