Humane Society of Missouri Day of Giving Logo
February 11, 2025

A Giving Day for Animals in Need

Join us for the Humane Society of Missouri’s (HSMO) annual Day of Giving, our signature public engagement event featured across the metro St. Louis’ media platforms. The campaign will be held on Tuesday, February 11, 2025. It is a critical fundraiser for HSMO and an essential brand-building tool for our partners. As a sponsor, you will showcase your support for the humane treatment of companion animals in the metro St. Louis community.

Sponsorship Opportunities









Event Details

  • More than 215 television ads airing on three local St. Louis new stations (KMOV, KSDK, KTVI) focused during peak news hours

  • Digital campaign featuring videos, social media promotion, social influencer engagement and Google targeting

  • Day of Giving mailing to current donors, priming them to give prior to or on the event day

  • Promotional efforts strategically placed across multiple platforms throughout the day to ensure maximum reach

  • NEW THIS YEAR: Event promotion with Discovery, CNN and Animal Planet!

Event Reach

2.8 million impressions
100 Day of Giving commercials
616,000 Facebook followers
140,000 Twitter followers
55,000 email subscribers

1.4 million average monthly
website visitors

2.8 million impressions
50 Day of Giving commercials
640,833 Facebook followers
75,600 Instagram followers
245,600 Twitter followers

12.1 million average monthly
page views

3.5 million impressions
65 Day of Giving commercials
955,000 Facebook followers
127,000 Instagram followers

3.8 million unique monthly
website visitors

HSMO Social Media
91,000 Facebook followers
15,000 Instagram followers
HSMO Email
25,000 household subscribers
HSMO Website
3.5 million page views annually
HSMO Tails Newsletter
25,000 households
We are excited to serve our community alongside such an incredible partner like you.
To become a sponsor of Day of Giving or for more information, please contact Erin Gregory 314.951.1508 or [email protected].
Sponsor with a Credit Card