The new building’s fundraising campaign kicks off with a press conference announcing the future new headquarters. A preexisting warehouse, located directly across the street on Macklind Avenue, will be renovated to serve as the new home for the Humane Society of Missouri. Renovating an existing building saves the Humane Society of Missouri millions of dollars. This fact, combined with the concept of having more space to help rehabilitate more animals appeals to the thousands of St. Louisans who donate to the fundraising campaign. Ground is broken for the new headquarters on Macklind Avenue in October, 1996.